I titled this as deeper skin because there are women of deeper complexion from different racial backgrounds however,  I am going to focus mainly on black  women because that is what I am. In sept 2017 Fenty beauty dropped and shook the entire beauty community. This launch of 40 shades was unheard of for a FIRST launch. Usually, the deeper shades are an afterthought. This would confuse me because Black women spend 7.5 billion annually on beauty products.

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